What is Culture Coach Co.?

Culture Coach Co. is a growing initiative rooted in the belief that behavior shapes performance, and coaches shape behavior. Founded by N’Kayah Kersey, a former Division I athlete and Board Certified Behavior Analyst, this movement blends sports, psychology, and leadership to help coaches build stronger team cultures. Through workshops, strategy sessions, and behavior-driven tools, Culture Coach Co. supports coaches and athletic programs looking to lead with clarity, consistency, and intention.

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Here’s a look at what we’re currently developing and launching:

  • 6-Hour Digital Workshop for Coaches
    We're building a comprehensive online workshop that gives coaches practical strategies to improve culture, behavior, and leadership on their teams, all rooted in behavior science, leadership theory, and real-world coaching application.

  • CHAMP Life Curriculum with Winners Win Inc.
    Partnering with author, speaker, and mentor Taneka Rubin of Winners Win, we’re contributing behavioral insights to her CHAMP Life framework - focusing on Character, Habits, Accountability, Mindset, and Purpose for student-athletes.

  • Parent Training Program
    A behavior-based parent training series designed to help families support their athlete’s development, manage behavior at home, and reinforce the values being taught on the court.

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WE LOOK FORWARD TO HEARING FROM YOU!